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Learn how to get your message heard above the online noise

The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls.

• Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy
• Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events
• This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls
• Provides steps you can follow to create your own personalized lead generation plan

Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.

• Sales Rank: #483622 in Books
• Published on: 2014-03-31
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x .73" w x 7.40" l, 1.10 pounds
• Binding: Paperback
• 384 pages

From the Back Cover

Learn to:

• Create a lead generation plan
• Work with both inbound and outbound marketing
• Nurture your leads and track ROI on your campaigns
• Use lead scoring and know when a lead is hot

The comprehensive guide to mastering lead generation in today’s complex market

In the competitive world of the web, lead generation is key. If you’ve been trying to wrap your head around concepts like PPC, organic SEO, blogging, content marketing, and lead generation metrics, but can’t seem to get it right, this book is the guide you need to get started and stay on the path to effective lead generation.

• Begin your journey — discover the elements of lead generation, as well as how to define your leads and lead generation goals
• Connect your inbound efforts — explore content marketing, blogging, social media, your website, and SEO as lead generation methods
• Get down with outbound — find out how to reach out and connect with potential leads via email, PPC ads, content syndication, and more
• Measure your efforts — dig into the nitty gritty of lead generation with the metrics used to measure success
• Tactics and tips — find out what pitfalls to avoid, lead generation experts to keep an eye on, and additional tactics for lead generation

Open the book and find:

• An overview of lead-generation techniques
• Tips on building lead-generation teams
• Tricks for website usability and design
• Best practices for form design and calls to action
• Details on SEO, blogging, social media, and more
• Techniques to maximize e-mail marketing success
• Content marketing and event marketing tips and tricks

About the Author

Dayna Rothman is the senior content marketing manager at Marketo, a leader in the marketing automation space. Dayna leads content creation and strategy at Marketo and is the managing editor for the Marketo blog, which receives more than 400,000 unique visitors per year. Dayna has also been featured as one of the top 25 content marketers to watch according to Kapost, and one of the top 50 content marketing influencers according to Onalytica.

Most helpful customer reviews

5 of 6 people found the following review helpful.
Great Content but dissappointed with Kindle Version
By SHIRLEY H.
The content is thorough and very detailed. However it's difficult to go back and review various sections because the Kindle version does not have a table of contents. It's 384 pages with no way to at least visually keep track of what section begins and ends where. That's really annoying and that's the reason I'm only giving it 3 stars. The inconsistencies with Kindle books is really beginning to be a pain. In fact, I think this will be my last Kindle purchase.

0 of 0 people found the following review helpful.
Packed with practical and valuable advice.
By John Mchenry
Well written and documented. My only criticism, and a minor one, is that it could be more concise. Otherwise, I highly recommend this book.

3 of 6 people found the following review helpful.
Awesome Book on Lead Gen
By Dayna
This book is really comprehensive. It includes all of the latest strategies and tips for lead generation, including social media, content marketing, and SEO. I haven't found a more complete book anywhere to date! It is great for beginners, but also has information for more advanced marketers as well.

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[E922.Ebook] Free PDF How to Write History that People Want to Read, by A. Curthoys, A. McGrath

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Drawn from decades of experience, this is a concise and highly practical guide to writing history. Aimed at all kinds of people who write history academic historians, public historians, professional historians, family historians and students of all levels the book includes a wide range of examples from many genres and styles.

• Sales Rank: #135449 in Books
• Published on: 2011-08-15
• Released on: 2011-07-19
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.00" w x 6.00" l, .85 pounds
• Binding: Paperback
• 265 pages

Review

'A really excellent book. It is written in a bright, informal style with some hard-and-fast rules balanced with advice, warning and very positive encouragement.' Alan Atkinson, author of The Europeans in Australia

'This witty little volume reveals the tricks and tips of the profession and recounts endearing anecdotes about the authors' own experiences as historians. A delightful read, this is also a seriously good advice manual. Refreshing, sensitive, thorough, here are two wise women who practise what they preach.' Philippa Levine, author of The British Empire: Sunrise to Sunset

'Historians of all kinds, whether scholars, students or commercial authors, all share a wish to maximise their publics: this lively and practical primer will tell them how. Lucid, unpretentious and punchy, it is crammed with sage advice, shrewd criticism and dozens of samples of compelling history writing.' Iain McCalman, author of Darwin's Armada

About the Author
ANN CURTHOYS�Professor of History at the University of Sydney, Australia. In addition to writing about historical theory and method, she has written about many facets of Australian history, especially the relations between Indigenous and non-Indigenous peoples. Her previous books include Freedom Ride: A Freedomrider Remembers (2002) and (with Mary Spongberg and Barbara Caine), A Companion to Women's Historical Writing (Palgrave, 2005).

ANN MCGRATH�Professor of History at the Australian National University, Australia. She has written numerous books and articles, including 'Born in the Cattle': Aborigines in Cattle Country (1987) and with Pat Grimshaw, Marilyn Lake and Marian Quartly, co-authored Creating a Nation (1994). McGrath has won various prizes for writing and has worked as a historian on public enquiries and commissions, has made television documentaries, curated museum exhibitions and developed pod-streaming history projects.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Eminently Readable
By Marcela Landres
Good historians must master the tools of the researcher, interviewer, and storyteller. A tall task to be sure, and you can have no better guide than How to Write History that People Want to Read by Ann Curthoys and Ann McGrath, an eminently readable primer which offers practical advice on how to prepare for library visits, conduct audio and video interviews, and write a compelling narrative.

5 of 6 people found the following review helpful.
Easy to read, intelligent how-to guide
By Jenny Schwartz
How to Write History that People Want to Read is one of those enjoyable, professional books that does exactly what its title promises. In this instance, Ann Curthoys and Ann McGrath cover the things you should consider when writing history-from research in far flung places to dealing with criticism. They offer sensible advice on structure and style-and their own style is extremely readable.

From my reading, the book started off welcoming and encouraging everyone to write history (be it a privately published family history book, a textbook or a blog), but then gradually focussed in on people in academia-namely students. I imagine history students would find it a useful guide.

Twenty years ago I was a history student. These days I write steampunk instead. Steampunk is history with a twist. It is part technological invention (steam) and part social critique (punk). So when I was reading How to Write History that People Want to Read I was doing so from the perspective of someone who researches history to purposely skew its retelling.

There is a lot of similarity in how I construct my fictional world, and Ann Curthoys and Ann McGrath's advice for historians: use the five senses, develop characters, hone your own style, and so on.

But what intrigued me was their discussion of historians' moral position. Ethics in history (in anything) fascinates me. It's one of the reasons I enjoy writing fiction: the exploration of good and evil. In steampunk, the social critique can be the reason for the story. Forcing the reader to the point where they have to make a moral judgement is what powerful fiction does-even if readers experess their experience of it as "I love/hate the book".

This thread of critiquing the here and now by telling a story of the past is a theme throughout How to Write History that People Want to Read. This is historians-as-activists and it's not a role everyone's comfortable with. But being aware of why you write is a challenge all authors ought to accept.

How to Write History that People Want to Read is an interesting way to look behind the scenes and see how your favourite history books and journal, websites and television shows come into being.

3 of 3 people found the following review helpful.
Not just for historians
By Donald A. Sharpe
Very much enjoyed this book, very helpful advice for anyone writing non-fiction that has a historical element, especially academics. While written by Australians, the advice is universal. I especially liked their checklist for what to being keeping an eye out for after you have written a manuscript but before you send it off to publishers or reviewers. I have bought two additional copies for friends, one a historian of economics, one a historian of psychology. And I find myself revisiting my copy of the book as I write a journal article. Excellent.

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This heavily illustrated reference has been the bible of electrical transmission since the publication of its first edition in 1928. Covering both overhead and underground electrical transmission and distribution, it graphically lays out the basic principles, equipment, standards, and safety regulations, allowing electrical workers to avoid costly errors, diagnose and repair power failures, and ensure optimum safety.

• Sales Rank: #984643 in Books
• Published on: 2006-08-16
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x 1.69" w x 6.30" l, 3.08 pounds
• Binding: Hardcover
• 1024 pages

Features

• Enter your state here

From the Back Cover
The Only Comprehensive Guide to Distribution and Transmission Line Technology -- Updated with New NEC Rules and Technical Advances

First published in 1928, The Lineman's and Cableman's Handbook has shown generations of line and cable workers how to construct, operate, and maintain electrical transmission and distribution lines, both overhead and underground. Now updated for today’s professionals, the new Eleventh Edition explains the basic principles, equipment, standards, and safety regulations required for optimal on-the-job performance.

Filled with over 1500 illustrations, this classic presents unsurpassed coverage of electrical systems, substations, circuits, structures, and construction specifications.

The Eleventh Edition features:

• All the guidance needed to maintain systems at peak capacity, avoid costly errors, diagnose and repair power failures, and ensure safety
• Contents updated to reflect OSHA, NESC, ANSI, and ASTM standards
• This new material: the latest techniques for emergency system restoration, aerial cable construction, padmount capacitors, padmount dead-front switchgear, and composite core conductors

Get Quick Access to Every Distribution and Transmission Topic:
* Elementary Electrical Principles * Electric Systems * Substations * Transmission Circuits * Distribution Circuits * Construction Specifications * Wood-Pole Structures * Aluminum, Fiberglass, Concrete, and Steel Structures * Distribution Automation * Emergency System Restoration * Unloading, Hauling, Erecting, and Setting Poles * Guying Poles * Insulators, Crossarms, and Conductor Supports * Line Conductors * Distribution Transformers * Lightning and Surge Protection * Fuses * Switches, Reclosers, and Sectionalizers * Voltage Regulators * Transmission Tower Erection * Stringing Line Conductors * Sagging Line Conductors

About the Author
Thomas M. Shoemaker (Clearwater, FL) is a consulting electrical engineer and Lifetime Senior Member of the IEEE.

James E. Mack (Moline, IL) is Manager, Operations Support, at the Mid-American Energy Company. He is an active committee member of the Missouri Valley Electrical Association. He is a member of IEEE and NSPE.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Great Handbook
By Mary B.
I purchased this book because is was recommended reading in preparation for the Arizona A-17 exam. The information in this book is essential to prepare for this exam. It was very informative and the illustrations were very helpful. I recommend this book for anyone needing supplemental information pertaining to utility work.

10 of 10 people found the following review helpful.
Great Reference Book
By Harold R. Hobbs
I carry this manual with me all the time ... great reference book. Would highly recommend to anyone in the electrical business.

3 of 3 people found the following review helpful.
excelente libro
By lawrence
excelente producto recomendado de acuerdo al fabricante, rapido seguro y oportuno vendedor, oferta y disponibilidada garantizada, tiempo de entrega acordado al destino solicitado.

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[R949.Ebook] PDF Download Accounting Information Systems: The Crossroads of Accounting and IT (2nd Edition), by Donna Kay, Ali Ovlia

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• Sales Rank: #102234 in Books
• Brand: Brand: Prentice Hall
• Published on: 2013-02-24
• Original language: English
• Number of items: 1
• Dimensions: 10.90" h x 1.00" w x 8.70" l, 2.70 pounds
• Binding: Hardcover
• 528 pages

Features

• Used Book in Good Condition

About the Author
Donna Kay (formerly Donna Ulmer) is Assistant Professor of Accounting and Accounting Information Systems at Maryville University in Saint Louis, Missouri, where she teaches both undergraduate and graduate accounting. Dr. Kay earned B.S. and MBA degrees from Southern Illinois University at Edwardsville before receiving a Ph.D. from Saint Louis University, where she conducted action research on the perceived effectiveness of instructional techniques in the computer classroom. Named to Who s Who Among American Women, Dr. Kay holds certifications as both a Certified Public Accountant (CPA) and Certified Information Technology Professional (CITP) and is an active member of the American Institute of Certified Public Accountants, the Missouri Society of CPAs, the American Accounting Association and the Missouri Association of Accounting Educators. Dr. Kay serves on the Information Technology Committee of the MSCPA.

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1 of 1 people found the following review helpful.
Attention to detail
By adrienne
The book was easy and quick to read, however, the diagrams had typos within them. Some of the arrows were wrong (backwards/double sided when they should be single/etc.). My class was tested on the placement and direction of the arrows, so learning the correct placement was difficult. This is a small detail that should have been paid more attention to before publishing the book.

0 of 0 people found the following review helpful.
Dry and boring... but Great information
By J Le
I rented this book from Amazon instead of purchasing it because of the big price difference. Sometimes I get skeptical of text books because they are such hit or miss items as far as teaching students the material. This book alone will not be enough. However, it is a great introduction into learning more about the processes of information systems and understanding the importance of them in the business world. Yes, it's dry and boring. Yes, it's required for school. However, the ability to comprehend and understand this material will be the difference between someone who moves up in the business world and someone who stays stagnant. (not bashing anyone who is happily stable).

It's worth looking at and paying attention to if it's required for school. Double it up with a good book about the processes of other database systems or microsoft access, and the material can really blow your mind once you find real world applications for it.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Arrived as described in excellent condition!!

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Accounting Information Systems: The Crossroads of Accounting and IT (2nd Edition), by Donna Kay, Ali Ovlia PDF
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• Sales Rank: #196784 in eBooks
• Published on: 2016-03-24
• Released on: 2016-03-24
• Format: Kindle eBook

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0 of 0 people found the following review helpful.
Good stuff!
By Marshall Kirkpatrick
An exciting and useful book, combining personal experience with well-selected excerpts from decades of the prior works of foresight leaders. Taking notes is hard because every page includes multiple things I'm tempted to write down. Maree is one of the most respected futurists in the world and this book is a great contribution to this important field.

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• Published on: 2010
• Binding: Unknown Binding

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[Q416.Ebook] Ebook Download The Secret Garden (Dover Children's Thrift Classics), by Frances Hodgson Burnett

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Captivating story of a long-abandoned garden on a gloomy Yorkshire estate — which, with the help of an unusual young boy with an ability to charm nature — blooms again, transforming the lives of the estate owner's frail son and that of his overindulged orphan cousin who has come to live with him. Abridged. A selection of the Common Core State Standards Initiative.

• Sales Rank: #42823 in Books
• Brand: Dover
• Published on: 1994-08-23
• Released on: 1994-08-23
• Format: Abridged
• Original language: English
• Number of items: 1
• Dimensions: 8.27" h x .28" w x 5.19" l, .20 pounds
• Binding: Paperback
• 96 pages

Amazon.com Review
Mistress Mary is quite contrary until she helps her garden grow. Along the way, she manages to cure her sickly cousin Colin, who is every bit as imperious as she. These two are sullen little peas in a pod, closed up in a gloomy old manor on the Yorkshire moors of England, until a locked-up garden captures their imaginations and puts the blush of a wild rose in their cheeks; "It was the sweetest, most mysterious-looking place any one could imagine. The high walls which shut it in were covered with the leafless stems of roses which were so thick, that they matted together.... 'No wonder it is still,' Mary whispered. 'I am the first person who has spoken here for ten years.'" As new life sprouts from the earth, Mary and Colin's sour natures begin to sweeten. For anyone who has ever felt afraid to live and love, The Secret Garden's portrayal of reawakening spirits will thrill and rejuvenate. Frances Hodgson Burnett creates characters so strong and distinct, young readers continue to identify with them even 85 years after they were conceived. (Ages 9 to 12)

From Publishers Weekly
Soothing and mellifluous, native Briton Bailey's voice proves an excellent instrument for polishing up a new edition of Burnett's story. Bratty and spoiled Mary Lennox is orphaned when her parents fall victim to a cholera outbreak in India. As a result, Mary becomes the ward of an uncle in England she has never met. As she hesitantly tries to carve a new life for herself at imposing and secluded Misselthwaite Manor, Mary befriends a high-spirited boy named Dickon and investigates a secret garden on the Manor grounds. She also discovers a sickly young cousin, Colin, who has been shut away in a hidden Manor room. Together Mary and Dickon help Colin blossom, and in the process Mary finds her identity and melts the heart of her emotionally distant uncle. Bailey makes fluid transitions between the voices and accents of various characters, from terse Mrs. Medlock and surly groundskeeper Ben to chipper housemaid Martha. And most enjoyably, she gives Mary a believably childlike voice. A brief biography of the author is included in an introduction. Ages 6-12.
Copyright 2003 Reed Business Information, Inc.

From School Library Journal
Grade 3–6—First published in 1911, Burnett's tale of burgeoning self-awareness, newfound friendship, and the healing effects of nature is presented in an elegant, oversize volume and handsomely illustrated with Moore's detailed ink and watercolor paintings. Cleanly laid-out text pages are balanced by artwork ranging from delicate spot images to full-page renderings. The outdoor scenes are beautifully depicted, presenting realistic images of animals and flowers, with the hues gradually warming in sync with the story's progression from winter's browns and beiges to the lush colors of spring. The young protagonists—lonely Mary Lennox; her sickly and spoiled cousin, Colin; and likable local lad Dickon—bound to life in the evocative paintings, which reflect the wonders of transformations in both nature and in a child's heart. All in all, a lovely interpretation.—Joy Fleishhacker, School Library Journal
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Most helpful customer reviews

170 of 178 people found the following review helpful.
One of my favorite books
By Elizabeth W
I read this a couple times when I was a young teenager and now I just read it again 10 years later. It is still one of my favorite books. I love the theme that children need activities and hobbies and exercise to stay healthy, physically and mentally. I wish I had my own secret garden inside a stone wall :)
I think this is a wonderful book for any young child to read. The characters are good and the story is so beautiful.

236 of 250 people found the following review helpful.
Children's Classic
By Shelby Miller
For those of you who haven't read this, you should.

It's the story of Mary Lennox, who grew up in India, extremely spoiled by the servants, whose only job was to keep her quiet and out of the way of her parents. After her parents die she's sent to live with her uncle in England, a crotchety old man mourning the loss of his wife, who also wants nothing to do with her. Lonely, spoiled Mary explores the manor and the garden, finding all sorts of hidden secrets as well as her own happiness.

A must-read for children and adults. It's the kind of story that just makes you feel warm and comfortable inside.

136 of 143 people found the following review helpful.
One of the most wonderfully illustrated versions of the Secret Garden
By Jeri Landers
I just received this glorious book. I have many renditions of the Secret Garden. This luxuriously, lovely book is filled with superb illustration that really captures the mood and era of the story, which is the early 1900's. There are so MANY illustrations, Inga Moore has created a painting for nearly every page! A really lovely addition to a collection or to share with your children. If you enjoy the artwork in this book, buy "The Wind in the Willows" also illustrated by Inga Moore .Simply wonderful!
In case you are unfamiliar with the story, it is the tale of a peevish, spoiled and sullen orphan girl, MARY LENOX, who comes to live in the home of her mysterious and emotionally distant uncle. She meets her sickly cousin, Colin, a young boy, hidden away from the world and convinced he is dying. Hidden behind a huge stone wall is a Secret Garden which is discovered by the girl,Mary; a garden as neglected and in need of care as these two children. As they bring the garden back to life, they bring themselves back to life as well, discovering joy and friendship in an enchanting and wonderful way. It really is a classic.

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Printed in an edition limited to 1500 numbered copies, signed by the artist. Bibliography, Quarto-Millenary no.35; LEC 35 ; this copy is numbered but the number is crossed out and the initials "g.m." George Macy written in and has an embossed stamp on the colophon page indicating that this is one of 25 Presentation Copies. Lavishly illustrated by Covarrubias in both color plates and line drawings--almost every page is decorated. Designed and printed by Peter Beilenson at the Walpole Printing Office. Slipcase shows some rubbing and soiling. The leather spine of the book is age darkened and slightly pulled at the head of the spine. Much better preserved than most copies seen. xvi, 117, 3 pages. full leather, slipcase.. 4to..

• Sales Rank: #5221741 in Books
• Published on: 1932
• Binding: Hardcover
• 118 pages

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WEBSTER'S NEW WORLD BUSINESS WRITING HANDBOOK, by Richard Worth

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* Learn how to write clearly and creatively the first time - and every time
* Establish good writing habits and get the reader's attention
* Enhance your confidence and effectiveness as a communicator
Concise . . .
Authoritative . . .
and User-friendly!
Effective communication is essential for professionals in every area of business today. Webster's New World Business Writing Handbook introduces you to the fundamentals of good business writing, offering you expert advice in everything from techniques for forming your thoughts to brainstorming and organizing information to proper grammar, punctuation, and usage. In no time, you'll adopt habits that will allow you to see and appreciate your progress as a writer while you learn to criticize your own work for the most dynamic and productive results.
* Provides invaluable information about key business-writing areas, including finance, scientific-technical, advertising, development, and legal and contractual
* Covers not only business letters but also style and etiquette for both e-mail and memos, advertising copywriting, formats and organizational plans for proposals, resum?s, and more
* Explains the principles of effective procedure writing and preparing a powerful presentation
* Outlines the general formats for reports
* Addresses the handling of employee issues and announcements
* Offers a clear, definitive glossary of the most commonly used business-writing terms

• Sales Rank: #1288565 in Books
• Brand: Brand: Webster's New World
• Published on: 2002-08-22
• Released on: 2002-09-05
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .80" w x 7.37" l, 1.28 pounds
• Binding: Paperback
• 384 pages

Features

• Used Book in Good Condition

From the Back Cover
* Learn how to write clearly and creatively the first time - and every time
* Establish good writing habits and get the reader's attention
* Enhance your confidence and effectiveness as a communicator

Concise . . .
Authoritative . . .
and User-friendly!

Effective communication is essential for professionals in every area of business today. Webster's New World Business Writing Handbook introduces you to the fundamentals of good business writing, offering you expert advice in everything from techniques for forming your thoughts to brainstorming and organizing information to proper grammar, punctuation, and usage. In no time, you'll adopt habits that will allow you to see and appreciate your progress as a writer while you learn to criticize your own work for the most dynamic and productive results.
* Provides invaluable information about key business-writing areas, including finance, scientific-technical, advertising, development, and legal and contractual
* Covers not only business letters but also style and etiquette for both e-mail and memos, advertising copywriting, formats and organizational plans for proposals, resum?s, and more
* Explains the principles of effective procedure writing and preparing a powerful presentation
* Outlines the general formats for reports
* Addresses the handling of employee issues and announcements
* Offers a clear, definitive glossary of the most commonly used business-writing terms

About the Author
Richard Worth has thirty years of experience as a writer and trainer. He teaches business writing to Fortune 100 companies in the United States and to major corporations in Europe.

Most helpful customer reviews

5 of 5 people found the following review helpful.
VERY USEFUL
By N. V. Moreno
I bought this book because it was required for a course that I am taking "Business Writing". It is very clear and with lots of examples of memos, letters and emails.

1 of 1 people found the following review helpful.
bigger than expected
By heather
This book is just what I expected. Bought this on a whim for a referance. As always websters is a good buy.

0 of 0 people found the following review helpful.
It's just OK
By Hawkeye45
Okay book for beginners but nothing to rave about. It does however have some interesting points but is still kind of bland.

See all 3 customer reviews...

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[V570.Ebook] Free PDF In My Life: The Brian Epstein Story, by Debbie Geller

Free PDF In My Life: The Brian Epstein Story, by Debbie Geller

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In My Life: The Brian Epstein Story, by Debbie Geller

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Without the determination, magnetism, vision, good manners, respectable clothes and financial security of Brian Epstein, no one would ever have heard of John, Paul, George, and Ringo. In Liverpool, in December 1961, Brian Epstein met the Beatles in his small office and signed a management deal. The rest may be history, but it's a history that Epstein created, along with a blueprint for all pop groups since.Out of the public eye, Epstein was flamboyant and charismatic. He drank, gambled compulsively and took drugs to excess. But people remember his wit, charm and capacity to inspire affection and loyalty. That's when he wasn't depressed, even suicidal. Epstein was Jewish in a society filled with anti-Semitism. He was homosexual at a time when it was a crime to be gay, and from his teenage days to the end of his life he suffered arrests, beatings and blackmail-all of which had to be kept secret.This book tells the story of Epstein's complicated life through the reminiscences of his friends and family. Based on dozens of interviews-with Paul McCartney, George Martin and Marianne Faithfull, among others-plus many of Epstein's personal diaries, this book uncovers the truth behind the enigmatic young man who unintentionally caused a cultural revolution-and in the process destroyed himself.

• Sales Rank: #1710800 in Books
• Published on: 2000-12
• Original language: English
• Number of items: 1
• Dimensions: .80" h x 6.42" w x 9.56" l,
• Binding: Hardcover
• 208 pages

Amazon.com Review
With hundreds of Beatles books already available, there is inevitably a sinking feeling when yet another comes along to chronicle the rise of the world's most extraordinary entertainment phenomenon.

So, it's all the more to Debbie Geller's credit that she brings fresh perspective to a familiar tale with this collection of transcripts, culled from 1998's two-part BBC documentary. As well as obtaining access to Epstein's unpublished correspondence, Geller has rounded-up an impressive array of former chauffeurs, attorneys, employees, and ex-Beatles to tell their tales of the shy salesman who chanced upon a scruffy quartet in a Liverpool cellar, and went on to help them conquer the world. Particularly illuminating are the details of Epstein's business deals: "I think ... Brian did good deals," Paul McCartney says. "He looked to his dad for business advice, and his dad really knew how to run a furniture store in Liverpool. This was a little bigger than that!"

Back then, the full impact of the Beatles was impossible to foresee--but, when it finally did come, it was immense and immediate. A month before he died, at only 34, Epstein wrote of his beloved charges: "The boys have gone to Greece to buy an island. I think it's a dotty idea, but they're no longer children and must have their own sweet way." Had Epstein lived, one can only speculate how different things might have been for the Beatles, and the world. --Patrick Humphries, Amazon.co.uk

From Publishers Weekly
Brian Epstein's death by drug overdose in 1967 cut short a career marked by scandalous secrets and phenomenal success. As manager, Epstein cleaned up the Beatles, gave them cute haircuts and promoted them tirelessly, telling anyone who would listen that they would be "bigger than Elvis" until, surprisingly, they were. Born to an upper-middle-class Jewish household and pushed into joining the family business, Epstein transformed his father's furniture store first into the best music store in Liverpool, then into a music empire. All the while, he struggled with loneliness and unhealthy relationships, forced to hide his homosexuality from the public and always insecure about the motivations of others. This new look at his life (the first since Ray Coleman's 1989 bio, The Man Who Made the Beatles) was culled largely from interviews presented in the award-winning BBC documentary The Brian Epstein Story, directed by Anthony Wall and produced by Geller. The interviewees include people who worked with Epstein, family members and musicians, including Gerry Marsden (of Gerry and the Pacemakers) and Paul McCartney, as well as Beatles producer George Martin and '60s Britpop scenester Marianne Faithfull. Also excerpted here is Epstein's 1964 autobiography, Cellarful of Noise, along with extracts from his unpublished diaries and writings. The anecdotes, presented without commentary in documentary-style quotations, present a complicated, intimate view of his life and the lives he affected. Persistent rumors, such as those suggesting a sexual relationship with John Lennon, are alternately denied and confirmed, leaving some mysteries while shedding light on Epstein's life as a whole. B&w photos. (Dec.) Forecast: This title should get a small boost from the current wave of interest in all things Beatles, particularly from the bestselling Beatles Anthology. The BBC documentary on which this book is based has been featured at several gay and lesbian film festivals this year, which could also increase interest in the book.
Copyright 2000 Reed Business Information, Inc.

From Booklist
The life of Brian Epstein, the man behind the Beatles, gets examined anew in a biography that is a mix of narrative and interviews. Among those weighing in on Epstein, who discovered the group at a lunchtime concert in Liverpool's Cavern Club, are Paul McCartney, George Martin, Marianne Faithful, and Gerry Marsden of Gerry and the Pacemakers. Epstein's complexities are clearly on display. Despite being in conflict about his Jewishness and his homosexuality, Epstein was confident about his ability to manage the band. Geller offers both a fascinating look at the enigmatic Epstein and a valuable new angle from which to view the Beatles phenomenon. Ilene Cooper
Copyright � American Library Association. All rights reserved

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Thomas N. Shiptenko
Thank You

17 of 17 people found the following review helpful.
An untapped vein in Beatles literature
By Andy Orrock
I agree with the earlier reviewer's incredulous comments about the cover of this book. If the publisher wanted to make browsers think twice about a purchase, they've done it.
But despite the cheesy cover, I went ahead with my purchase & was not disappointed. One would think that just about every aspect of the Beatles has been absolutely covered and trampled to death. Then along comes Debbie Geller with this gem - the Brian Epstein angle has been an untapped vein up until this point. It's not so much a traditional book about her subject as it is an oral history. Geller's coup is to get Paul McCartney - among many other voices - to comment at length on Epstein's role with the group.
The book's main themes and premises, of which a strong case is made by all the book's participants:
1. There would be no Beatles without Epstein. During the very early sixties when they were no more than a crude band distinguished only by their Hamburg experience, Epstein's belief in 'his boys' was indefatigable. He created a new image for them, and sold that image - after much rejection - to London.
2. Epstein created rock and roll management and promotion as we know it today; it simply did not exist before he came along, & it is around today mainly in the guise that he created.
3. Epstein was a terribly complex and conflicted man. No one participating in this project makes the case that he was 'nice' or easy to get along with. In fact, he comes across as a holy terror at times. Jewish in a non-Jewish world, openly gay prior to any societal openness on that front, a manic-depressive (some posit) before a clinical diagnosis for such an afflication existed, addicted to various uppers and downers.
This was a terribly complex, troubled - but enormously gifted - man. To think that he fit all he did into 32 short years. Amazing.
Thank you Debbie Geller for honoring this blazing comet named Brian Espstein, who willed the Beatles into this world.

4 of 4 people found the following review helpful.
Surprisingly Enlightening
By Bradley F. Smith
Even after reading Bob Spitz' encyclopedic, "The Beatles," this collection of BBC interviews by those who knew Brian Epstein best comes across as fresh. There's not much narrative here. Almost everything comes from transcribed quotes off a TV documentary. But the sources are perfect: Paul McCartney, Derek and Alistair Taylor, Sid Bernstein, and assorted chauffers, gofers, lawyers and business people who worked with and knew Brian Epstein as well as that enigmatic gay man of the uptight 50s and early 60s could be known. Way ahead of his time, Epstein is seen as inventing the modern rock star, an astonishing feat for a record store clerk from Liverpool, albeit a well educated, rich one. Epstein screwed up the Beatles' merchandising deals, yes, but don't weep too much over that. They went on to make quite a few quid after all. The odd thing is Epstein never really liked this type of music. Sibelius was his 'desert island' music of choice. Maybe that helped him see his job more clearly. This is an illuminating bio well worth reading if you are even just a casual Beatles historian.

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