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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, by Adam Alter
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“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.”�—Adam Grant,�New York Times�bestselling author of�Originals�and�Give and Take
Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.
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In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.
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By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.
Adam Alter's previous book, Drunk Tank Pink:�And Other Unexpected Forces that Shape How We Think, Feel, and Behave�is available in paperback from Penguin.
- Sales Rank: #343 in Books
- Published on: 2017-03-07
- Released on: 2017-03-07
- Original language: English
- Dimensions: 8.50" h x 1.14" w x 5.87" l, 1.02 pounds
- Binding: Hardcover
- 368 pages
Amazon.com Review
An Amazon Best Book of March 2017: In his fascinating new book, associate professor of marketing and best-selling author Adam Alter examines the rise of behavioral addiction in our current times and offers some suggestions for alleviating your own addictive behavior. Here’s a question: where is your phone right now? Chances are it’s within arm’s reach—and as Alter writes, a device that travels with you is always a better vehicle for addiction. Convenience weaponizes temptation, and with the ubiquity and convenience of technology these days, you can see why behavioral addiction to video games, Facebook, checking your email on your phone, even your Fitbit, is on the rise. Irresistible is a deep and wide-ranging study of addiction, and there is much food for thought here. Alter seems especially concerned about how children and teens interact with technology, citing that they are the most vulnerable of us all. But as adults we are much more susceptible than most of us imagine—we may think we’re just interacting with a screen, but it’s important to remember that there are dozens of highly-paid people behind that screen whose only job is to make sure that we don’t stop. --Chris Schluep, The Amazon Book Review
Review
“As if to prove his point, Adam Alter has written a truly addictive book about the rise of addiction.�Irresistible�is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.”�—Malcolm Gladwell, author of�New York Times�bestsellers�David and Goliath�and�Outliers
“Alter’s sweep is broad: He includes not just the more obvious addictive technologies such as slot machines and video games, but the whole sweep of social media, dating apps, online shopping and other binge-inducing programs. He takes in everything (which today is most things) whose business model depends on being irresistible…[An] enjoyable yet alarming book.”—Washington Post
“If you can't stop checking, clicking, surfing and liking, put your device down and read Adam Alter's�Irresistible, an important, groundbreaking book about why we're addicted to technology, how we got here, and what we should do next.”
—Arianna Huffington, author of�The Sleep Revolution�and�Thrive
“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.”
—Adam Grant,�New York Times�bestselling author of�Originals�and�Give and Take
“This important book explores how technology keeps us hooked, why that’s destructive—and how to take back control.” — People
"In this smart, sharply-argued book, Adam Alter lays out the evidence for a hidden danger in our lives: behavioral addiction. From tracking social media “likes” to counting our steps, our actions are being guided less by our own volition than by the architecture of the technologies we use.� IRRESISTIBLE is a fascinating read that will leave you enlightened — and alarmed.”
—Daniel H. Pink, author of To Sell Is Human�and Drive
“For many, social media presents an ideal mode of expression, but it also holds the danger of becoming a crutch or – as Adam Alter’s brilliant new book illustrates – a behavioral addiction that threatens to undermine our mental health and relationships.�Irresistible�offers a crucial understanding of how we are psychologically tethered to our devices, along with much-needed solutions so that we can live rich, meaningful and healthy lives in an increasingly tech-driven age.”�
—Susan Cain, co-founder of Quiet Revolution and�New York Times�bestselling author of�Quiet: The Power of Introverts in a World That Can’t Stop Talking
“Adam Alter has achieved the Holy Grail: a book that’s important, insightful, and a pleasure to read. With cutting-edge research about our tech-obsessed world, he soothes us via novel solutions to wean us from our social networks, smartphones, games, fitness watches and other gadgets. He also illustrates the stakes: that these technologies are preventing us from forming meaningful relationships, raising empathetic children , and separating work from sleep and play.�Irresistible�is essential reading if you’ve ever wondered why some experiences are so addictive, and how to regain control of your time, finances, and relationships.”
—Charles Duhigg, author of�New York Times�bestseller�The Power of Habit
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“In�Irresistible,�Adam Alter illuminates the surprising, fascinating, and frightening biological and psychological connections between a toddler hitting every button in an elevator, a surgical patient asking for painkillers, and the millions of people hooked on Facebook. No one who has ever seen an advertisement, checked their email on a smartphone, or used the Internet will come away quite the same.”
—David Epstein, author of�New York Times�bestseller�The Sports Gene
“I originally wrote this sentence on an analog word processor—that is, paper. Such was the impact of Adam Alter's meticulous research into behavioral addiction that I've become increasingly frightened of the monster that is my computer. Alter isn't an alarmist, and is evenhanded and rational in his approach toward technology, which makes his fascinating and witty book all the more powerful. In a world of ever-increasing connectivity and omnipresent screens,�Irresistible�is absolutely essential reading. But for your own sake, buy the paper version.”�
—Maria Konnikova, author of�The Confidence Game�and�Mastermind
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“There could be no better guide than Adam Alter to a technological landscape that’s increasingly designed to turn us into addicts.�Irresistible�is both a brilliant exploration of the sometimes sinister ways we get hooked, and a manual for finding focus and human connection in the midst of it all. Your sanity will thank you for reading it.”
—Oliver Burkeman, author of�The Antidote: Happiness for People Who Can't Stand Positive Thinking�
�“Looked at your phone recently? I thought so. Our devices have become more addictive than any drug, and thanks to�Irresistible, now we know why. A powerful look at how technology sucks us in, and what we can do to resist its pull.”�
—Jonah Berger, author of�New York Times�bestseller�Contagious�
“We live in an age of addiction—seemingly benign and otherwise—and Adam Alter, mixing the latest in behavioral science with briskly engaging storytelling, wakes us to an age-old problem that has found troubling new expression in the era of ubiquitous technology.�You may never look at your smartphone in the same way again.”�
—Tom Vanderbilt, author of Traffic and You May Also Like
“Adam Alter’s brilliant book is a necessary map for navigating a digitally connected world that’s teeming with addictive temptations. It's also a crackerjack box of fascinating scientific discoveries on games, habits, and behaviors. I circled, starred, underlined, or wrote exclamation marks on basically every page.”
—Derek Thompson, Senior Editor at The Atlantic, and author of Hit Makers
“A provocative, clearly written book that argues new technology causes new addictions.”
—Kevin Ashton, author of How to Fly a Horse
“[A] superb study of Internet addiction.”�–Nature �
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“A book [that] lives up to its title.”�-New Scientist
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“Contains smart and �fascinating analysis of how social media apps, gambling sites and computer games have been engineered to hook users.”�-New Statesman (UK)
“Adam Alter makes the frightening case that…modern connectivity threatens the health of not just our children, but everyone…Alter’s book is illuminating on the ways that designers engineer behavioural addiction…Fascinating.”—The Guardian�
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“With a background in psychology and marketing, Alter brings a specialist eye to his material, and it shows…A fascinating, salutary read…Compelling.”—The Daily Telegraph�(UK)�
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“Digs down into exactly how technology has us hooked by tapping in to our deepest needs and desires…Irresistible�brims with insightful studies, explaining arcane concepts in science and tech with great clarity.”—The Times�(UK)
About the Author
Adam Alter�is an associate professor of marketing at New York University's Stern School of Business. He is the author of the New York Times bestseller,�Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave,�and has written for the�New York Times, New Yorker, Atlantic, WIRED, Slate, Washington Post,�and�Popular Science,�among other publications.
Most helpful customer reviews
19 of 20 people found the following review helpful.
They Know What Buttons to Push, and They Won't Stop Pushing Them
By D. Buxman
This is a well-written and entertaining, yet frightening book about how tech designers use our own evolutionary structures to get us addicted to their products. In addition to an explanation of the science behind addiction, the author uses interesting anecdotes to illustrate key points. As a result of reading this book, I've decided to be more cognizant of the time I spend on apps, social media, and just staring at my phone in general. I hope that by being able to recognize the weapons that are being used against me, I can combat them in order to take control of my own attention.
18 of 20 people found the following review helpful.
Guidance in a world where everything's a trap
By Betty Sun
Great book. Read it in 3 days because the book was captivating, and this is such an important topic. I walk onto the bus headed to UCSD and 90% of people (mostly students) are engrossed in their smartphones?!?
Recommended to several friends already. Excellent ideas in the book and to top it off, it's written very well. Each line flows into the next and there's a great connectivity and transition between ideas and examples that demonstrate the idea.
I loved this book because it resonated with my childhood with gaming and facebook addictions. And my social failures in middle/high school because of technology. I now am strongly disengaged from the internet and social media except to learn.
8 of 9 people found the following review helpful.
Essential Reading
By Dolly Chugh
This book is essential reading. I can't stop thinking about it or talking about it. I particularly appreciate the way the book breaks down what appears to be a wild lack of willpower (I'm looking at myself!) into its component parts of behavioral addiction. I am thinking differently about the consequences of my screen time (and my children's) and about the approaches I take to curb my excess. Well-written, well-researched, well-timed. I will be giving out many copies of this book to family and friends!
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